Guiness Mac and Cheese

Licensing & Partnerships

Licensing has long been one of the most powerful tools iconic brands use to reach new consumers, enter new categories, and drive profitable growth.

We make licensing work harder for your brand.

Cabot Popcorn

At The Farmer Companies, we go beyond the traditional licensing model. We bring co-manufacturing, R&D, end-to-end Supply Chain, sales, and marketing muscle to every partnership so when a brand puts its name on a product, it's backed by the full weight of our operating platform.

We structure partnerships built on real alignment. That means we're not just a licensee we're a growth partner invested in your brand’s success every step of the way.

If you’re a brand owner exploring licensing as a path to growth, we'd love to start a conversation. Tell us about your brand and we’ll be in touch.

Let's Connect

Our Journey: Brands, Products & Milestones

A track record of bringing "Better Than" products to market and growing the brands behind them.

2025
November
Launch of New Cabot Popcorn Flavors
In November 2025, Cabot Creamery expanded its snack lineup with the launch of new popcorn flavors including Honey Butter, Fiery Cheddar, and Premium Butter. Made with real cheese from Cabot's farmer-owners, the new SKUs deliver bold, authentic flavor across sweet, savory, and spicy profiles. Available at Cabot farm stores and select local retailers, the expanded lineup offers even more craveable ways to enjoy Cabot's signature dairy quality.
November
2025
Nathan's Famous Launched New Meatstick Flavors Mustard & Chilli Cheese
In November 2025, Nathan's Famous expanded its premium beef stick lineup with the introduction of two bold new flavors - Deli Mustard and Chili & Cheese. Made with 100% beef, no fillers, and 7g of protein per stick, the new flavors build on the success of The Famous Original and further strengthen the brand's presence in the fast-growing meat snack category. The expanded lineup offers fans even more ways to enjoy Nathan's signature flavor in a convenient, on-the-go format.
2025
July
Nathan's Famous Original Flavor Meat Stick Launched
In July 2025, Nathan's Famous expanded into the meat snack category with the launch of its premium beef sticks, led by the flagship flavor, The Famous Original. Made with real beef, 7g of protein, and no fillers, the new line delivers bold, classic flavor in a convenient on-the-go format. The launch was celebrated at Coney Island's 4th of July festivities, reinforcing Nathan's iconic brand presence while introducing a new way to enjoy its signature taste.
April
2025
Newman's Own Tortilla Chips
In April 2025, The Farmer Companies is set to delight snack lovers with the launch of its brand-new line of Newman's Own Tortilla Chips. Offering a variety of bold and exciting flavors, the lineup includes Fiesta Ranch, a light, fresh taste perfect for warm weather cravings; Tangy Lime, a burst of citrus to elevate any snack; Hint of Sea Salt, a classic that brings the perfect balance of salty crunch; and Zesty Guacamole, delivering a creamy heat with a zesty kick. With these new offerings, Newman's Own is sure to bring both flavor and fun to your next snack break.
2025
February
Guinness Pretzels In Publix Stores
We are thrilled to announce that Guinness Pretzel Pieces are now hitting the shelves at Publix! Available in three mouthwatering flavors—Original Pub Style, Pub Style Cheese, & Caramelized Onion—these pretzel pieces bring the bold, signature taste of Guinness to your snacking experience.
January
2025
Whisps Relaunch
In early 2025, Whisps® announced its return under new ownership, reaffirming its commitment to delivering bold flavor, satisfying crunch, and 100% real cheese goodness. Building on recent innovations such as Whisps Popped snacks, Protein Snackers, and Cheese & Pretzel Bites, the brand continues to expand its high-protein, low-carb offerings across major retailers nationwide. This relaunch reflects Whisps' ongoing focus on simple ingredients, real cheese, and modern snacking preferences.
2024
November
Cabot Popcorn In Publix Stores
Now available in Publix, we are stocking the shelves with three delicious varieties of Cabot Popcorn: Maple Cheddar, Caramel Cheddar, & Seriously Sharp Popcorn. Each flavor is crafted with the finest ingredients, offering a unique twist on your favorite snack.
October
2024
Four Flavors of Guinness Pretzels Pieces
We are raising the bar for snack lovers with the launch of four exciting varieties of Guinness Pretzel Pieces! Inspired by the rich flavors of Guinness beer, these crunchy, bite-sized pretzels come in four mouthwatering flavors: Original Pub Style, Pub Style Cheese, Caramelized Onion, & Dry Stout Barbecue. Each variety is infused with the iconic taste of Guinness, bringing a unique twist to the classic pretzel.
2024
August
Whisps Acquisition
In August 2024, The Farmer Companies expanded its snack portfolio with the acquisition of the Whisps® brand, including its trademark and intellectual property. This strategic addition brings the #1 better-for-you cheese crisp brand into the fold and strengthens TFC's position in the high-protein, low-carb snacking category. Whisps' single-ingredient, 100% real cheese appeal complements TFC's existing portfolio — which already includes beloved names like Cabot and Newman's Own — and sets the stage for continued innovation and growth in the rapidly evolving snack aisle.
April
2024
Cabot Seriously Sharp Cheddar & Sour Cream Chips
We're taking snacking to the next level with the bold new Cabot Seriously Sharp Cheddar & Sour Cream chips. These irresistible chips feature the rich, tangy flavor of Seriously Sharp Cheddar, perfectly balanced with the creamy, zesty kick of Sour Cream. Whether you're dipping or diving in straight from the bag, this crave-worthy combo is sure to become your new favorite snack.
2023
January - June
Family Sized Cabot Products
Now available in Costco, customers & fans are loving our bulk offering of Cabot Seriously Sharp Classic Mac & Cheese & Seriously Sharp Cheddar Popcorn in the aisles of one of America's largest retailers.
January - June
2023
New Cabot Rustic Ridge Cut Potato Chips
Introducing craft made, rustic cut potato chips dusted on every ridge & valley with just the right amount of savory flavor. The perfect chip for dipping & snacking. We created 4 flavors packed with love for this new product launch. Sea Salt Original, Sour Cream & French Onion, Sweet Onion & Smoked Cheddar, Wickedly Habanero Cheddar.
2023
January - June
Award-Winning Macaroni & Cheese
Our Guinness Original Mac & Cheese wins a SOFI award as well as a People's Choice from People Magazine. Congrats to everyone who made this happen!
January - June
2023
Our Cabot Collection Expands
Our Cabot collection continues to expand with the introduction of 2 new classic Mac & Cheese offerings, 2 new Cabot Farmers' Reserve Mac & Cheese flavors, Microwavable Mac & Cheese cups, an Award-winning Guinness Original Mac & Cheese, 4 flavors of Cabot Rustic Ridge Cut Potato Chips, New Cabot Popcorn flavors & ramped up big box distribution.
2022
July - December
Cabot Pepper Jack Seasoned Cheese Popcorn
For those seeking a bolder flavor we introduced our second Cabot popcorn. This time a seriously cheesy, lusciously zingy treat that makes other popcorns jealous. Cabot's Pepper Jack Seasoned Cheese Popcorn is sure to satisfy your munchy cravings on-the-go or in the comfort of your own home… with a kick.
January - June
2022
Cabot Seriously Sharp Cheddar Cheese Popcorn
Our latest product expansion has our sights set on the snack aisle. What happens when “The World's Best Cheddar” is tossed with perfectly popped kernels? A seriously cheesy snack that will make other popcorns jealous. Cabot's Seriously Sharp Cheddar Cheese Popcorn is sure to satisfy your munchy craving, so stock up & always have some on hand for a convenient, wholesome treat that you can enjoy on-the-go or in the comfort of your own home.
2022
January - June
Cabot Farmers' Reserve Macaroni & Cheese
Based on grocer & consumer demand we expanded our line of Cabot Mac & Cheese products to include 2 premium offerings under the Farmer's Reserve category, including Sharp & Mild. Featuring a velvety smooth sauce made from the World's Best Cheddar, folded into 100% organic radiatore pasta, this offering is a supremely cheesy, seriously convenient upgrade on a comfort food classic.
July - December
2021
Cabot Pepper Jack, Bacon Cheddar, Classic Yellow Cheddar Shells & Cheese
In the second half of 2021 we expanded our collection of Cabot Classic Mac & Cheese products as well as our distribution. Now with four unique flavors, families & fans had a wide range of options to choose from, from an equally wide network of grocers.
2021
April - June
Cabot Seriously Sharp Shells & Cheese
Our first product hits the market, impressing grocers and customers across the Northeast. We combined award-winning Cabot Seriously Sharp Cheddar with 12 grams of protein to make the creamiest, most satisfying mac & cheese ever. The unbeatable combination of organic pasta shells bathed in a creamy cheese sauce makes this a seriously convenient upgrade on a comfort food classic.